← O-PAL

Animal Adoption Center

UX Consultation | 2018

Overview

As a UX consultant, I evaluated the redesign of the Animal Adoption Center's digital platform. The primary goal was to enhance the user experience and increase the adoption rate by simplifying the adoption process and making it more engaging and accessible. The project involved a comprehensive overhaul of the platform's design and functionality, addressing the specific needs of both potential adopters and the center’s staff.

Consultation Focus

  • User Experience Enhancement Analyzing whether the redesign meets the needs of the target user base, which includes potential pet adopters and animal welfare staff

  • Functional Efficiency Assessing the effectiveness of new features such as advanced search filters, real-time communication tools, and appointment scheduling systems

  • Design Aesthetics Evaluating the visual appeal and accessibility of the platform to ensure it creates a welcoming and inclusive environment for all users

Research

Understanding Needs

Surveys

  1. Audience: Potential adopters, recent adopters, and adoption center staff.

  2. Goals: Gather quantitative data on user demographics, preferences, and satisfaction levels with the current process.

Interviews

  1. Audience: A select group of recent adopters and staff.

  2. Goals: Collect qualitative insights into the adoption experience, expectations from the digital platform, and specific challenges in the adoption process.

Usability Testing

  1. Audience: New and returning users of the current platform.

  2. Goals: Identify usability issues with the existing platform, test new feature concepts, and validate the effectiveness of the user interface in real-world scenarios.

Competitive Analysis

  1. Goals: Review other adoption centers’ digital platforms to identify best practices and innovative features that could be adapted to our project.

Technology Assessment

  1. Goals: Evaluate current technologies and tools that can be integrated into the platform to support features like real-time communication, scheduling, and data management.

Key Features

  • Adoption Center

    Easy Applications

    Users can submit adoption applications directly through the app, simplifying the process of finding a new home for animals.

    Real-Time Updates

    Track the status of adoption applications in real-time and receive notifications on the progress.

    Detailed Pet Profiles

    Access comprehensive profiles of available pets, including photos, descriptions, and care requirements.

  • Virtual Veterinary Hospital

    Appointment Scheduling

    Schedule virtual veterinary visits with certified veterinarians and nurses.

    Consultations

    Engage in live chat, video calls, or photo reviews for quick and convenient veterinary care.

    Medical Records

    Maintain and access your pet’s medical history and records within the app.

  • Calendar and Reminders

    Customizable Notifications

    Set reminders for vet appointments, medication schedules, feeding times, and other daily care tasks.

    Sync with Device Calendar

    Integrate the app’s calendar with your device’s calendar for seamless schedule management.

    Reminders

    Receive daily notifications and reminders as per your customized schedule.

  • Social Media Integration

    Community Engagement

    Post, share, comment, and react to stories and updates from other pet owners.

    Pet Profiles

    Create and manage profiles for your pets, sharing their journey and milestones.

    Groups and Events

    Join pet-related groups and events, fostering a sense of community and shared experiences.

  • Special Discounts and Reviews

    Local Insights

    Discover local pet-friendly services, stores, and activities.

    User Reviews

    Read and share reviews on pet services and products.

    Exclusive Discounts

    Access special discounts and offers at participating pet stores and services.

Design Suggestion

Building the App

Advanced Search Filters: Users can easily find pets by age, size, breed, and other criteria.

Detailed Pet Profiles: Each profile includes extensive information such as photos, health status, and personality traits to help make informed adoption decisions.

Social Media Integration: Allows users to share pet profiles on social media, expanding the visibility of animals in need of homes.

Veterinary Visit Tracking: Enables adopters to track scheduled vet visits and view the medical history of their pets.

Appointment Management: A robust tool for managing both visitations and adoption appointments.

Adoption Appointment Scheduling: Facilitates the setting up of specific dates and times for adoption, making the process convenient for adopters.

Video Chat Functionality: Offers the option for virtual visits through mobile video chat, allowing potential adopters to meet pets remotely before making a decision.

Userflows

Adoption

Home
Users start at the home screen and access the adoption feature

Search and Filter
Users enter search criteria to find pets

Create Profile
Users create and customize their profiles and pet profiles.

Submit Application
Users fill out and submit an adoption application

Application Status
Users receive real-time updates on their application status

Vet Visit

Home
Users start at the home screen and access the veterinary visit feature

View Pet Profiles
Users view detailed profiles of selected pets

Schedule Appointment
Users select a veterinarian, choose a date and time, and schedule an appointment

Prepare for Visit
Users upload relevant medical records and provide details about their pet’s condition

Virtual Visit
Users join the virtual visit via chat or video chat at the scheduled time

Post-Visit Actions
Users receive a summary of the visit, prescriptions, and follow-up instructions

Reminders and Notifications
Users receive reminders for upcoming appointments and notifications for any follow-up actions

Social Media

Home
Users start at the home screen and access the social media channel

Post Content
Users share photos, videos, and stories about their pets

Engage with Community
Users like, comment, and share posts from others

Join Groups and Events
Users find and join pet-related groups and events

Reminders and Notifications
Users receive notifications about interactions and activities

Success Measurement (KPI) for the App

1. Adoption Center

Adoption Rate Number of successful adoptions per month

Application Completion Rate Percentage of users who complete the adoption application process

Application Approval Time Average time taken to approve or reject an adoption application

User Satisfaction User feedback and satisfaction scores related to the adoption process

Profile Views Number of views per pet profile

2. Virtual Vet Hospital

Appointment Booking Rate Number of virtual veterinary appointments booked per month

Appointment Attendance Rate Percentage of scheduled appointments attended by users

User Satisfaction User feedback and satisfaction scores related to virtual vet visits

Average Response Time Average time taken for veterinarians to respond to chat or video consultation requests

Medical Record Uploads Number of medical records uploaded by users

3. Calendar/Reminders

Reminder Setting Rate Number of reminders set by users per month

Reminder Engagement Rate Percentage of reminders that users acknowledge or act upon

Appointment Attendance Rate Percentage of users attending scheduled appointments, influenced by reminder notifications

User Satisfaction User feedback and satisfaction scores related to the calendar and reminder features

Notification Click-Through Rate Percentage of users who click on notifications for reminders and appointments

4. Social Media

Daily Active Users (DAU) Number of users actively engaging with the social media features daily

Monthly Active Users (MAU) Number of users actively engaging with the social media features monthly

Post Engagement Rate Average number of likes, comments, and shares per post.

Content Creation Rate Number of posts, photos, and videos uploaded by users per month

Group and Event Participation Number of users joining and participating in groups and events

User Satisfaction User feedback and satisfaction scores related to social media features

Follower Growth Rate Increase in the number of followers for user profiles and pet profiles