Hi, I’m Gloria—a UX Researcher and UX/UI Designer who creates comforting and human‑centered digital experiences.

I blend empathy‑driven research (surveys, interviews, usability testing) with thoughtful interface design, transforming user insights into intuitive, accessible products.

With a background in B2B platforms, enterprise tools, and mobility solutions, I thrive on collaborating across teams to bridge user needs and business goals. Always aiming to make technology feel a little easier, more inclusive, and genuinely delightful.

Design Approach

Trying to solve problems are difficult without knowing about it; Understanding from the consumers and business needs various perspective.

Individuals are unique, each with distinct or similar goals, interests, and values that shape their individuality impacted by diverse experiences, backgrounds, levels of understanding, comprehension, perspectives, skills, aptitudes, and cultural influences, etc. As one of the “user” in the society, I love to learn how each person interacts with the product, analyze user needs to create the better solution and learn their patterns to understand behaviors, needs, and challenges.

I design to influence how people interact with the outcome and improve it based on its results, especially as the world rapidly embraces digitalization for greater efficiency and convenience.

Background

My passion for art began in childhood, engaging with various forms of arts and crafts that eventually steered me toward the design field. Starting my career as a Customer Rep. and a fully licensed Insurance Agent, continuously improve by understand and address customer needs. This led me to a shift towards Design, areas where I could express my creativity and hope to make their life easier.

Today, as a UX/UI Designer and Researcher, I blend analytical thinking with creative problem-solving. I focus on understanding user behavior and creating digital experiences that make technology more accessible and enjoyable for everyone.

  • - Media Coordinator

    • Developed branding, an initial website, and social media pages

    • Managed social media event posts and website updates

    • Created logos for the International Matu Federation and affiliated organizations

  • - Website Administrator, Graphic Designer, Office Mgmt

    • Developed and maintained a user-friendly website, applying SEO techniques for better exposure and leads, Wordpress/Elementor

    • Liaised with third-party developers to implement website updates

    • Created branding materials, marketing brochures, and social media content

    • Managed office supplies and organized vendor lists

    • Provided tutoring for non-native English-speaking agents, helping them pass the Michigan Insurance Producer State PSI Exams

    • Prepared reports and educational guidelines for agents

    • Coordinated with insurance companies for direct contracts and received training

Experiences

Projects

  • UX/UI Designer, Researcher

  • UX/UI Designer, Researcher

    • Conducted user research, created personas, user journeys, and storyboards

    • Developed user flow, site map, and conducted competitive audits

    • Created wireframes and functional low-fidelity mockups, followed by usability testing

  • UX/UI Designer, Researcher

    • Completed a case study with user research, personas, and user journeys

    • Developed user flow, site map, and conducted competitive audits

    • Created wireframes and prototypes using Figma